Category: DoubleClick Search Campaign Management

What would you do first to report on data for your “thank you page” Floodlight activity?

What does an “execution channel” represent in the Planning process?

What would you do first to report on data for your “thank you page” Floodlight activity? What would you do first to report on data for your “thank you page” Floodlight activity? Enable support for Google Analytics Create a Floodlight activity group Create a Floodlight activity column Add an attribution model Correct answer is: Create […]

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

What step should be taken to track and secure a programmatic deal with a publisher?

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals? Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. […]

What information can a Floodlight tag track using custom variables?

What step should be taken to track and secure a programmatic deal with a publisher?

What information can a Floodlight tag track using custom variables? What information can a Floodlight tag track using custom variables? Promo codes Email addresses IP addresses Customer’s full name Correct answer is: Promo codes Explanation: In addition to tracking sales revenue and visitor interactions, Floodlight tags can also pass other information, such as promo codes, […]

What are the advantages of using DoubleClick Search to manage a large and complex campaign?

What step should be taken to track and secure a programmatic deal with a publisher?

What are the advantages of using DoubleClick Search to manage a large and complex campaign? What are the advantages of using DoubleClick Search to manage a large and complex campaign? Reduced cost Centralized management and reporting with automated bid strategies The capability of running promotions on one engine at a time Exclusive access to Google […]

What is a benefit of using executive reporting?

What does an “execution channel” represent in the Planning process?

What is a benefit of using executive reporting? What is a benefit of using executive reporting? Charts and tables that show metrics for attributes like ad copy Cross-advertiser metrics displayed in terms of high-level concepts and colorful charts for easy presentation Full reporting on performance and conversion statistics in one dashboard nn Reporting tools available […]

Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?

What does an “execution channel” represent in the Planning process?

Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in? Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to […]

You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?

What is one way to control ad frequencies across multiple insertion orders?

You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these? You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are […]

Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?

What step should be taken to track and secure a programmatic deal with a publisher?

Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this? Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this? Cross-channel Custom variable Action Transaction Correct answer is: Transaction […]

Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?

What step should be taken to track and secure a programmatic deal with a publisher?

Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do? Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer […]