Category: Search Ads 360 Certification Exam

What criteria could not be used to create a Dynamic Remarketing audience?

What step should be taken to track and secure a programmatic deal with a publisher?

What criteria could not be used to create a Dynamic Remarketing audience? What criteria could not be used to create a Dynamic Remarketing audience? Users who viewed a search result page on your website Users who viewed product detail pages Users who viewed your homepage Users who returned an item they purchased Correct answer is: […]

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

What step should be taken to track and secure a programmatic deal with a publisher?

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two) During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two) Decrease bidding portfolio by 1 low-performing keyword Decrease maximum bid in the bid strategy setting […]

What Floodlight tag measures purchases and revenue on a website?

What step should be taken to track and secure a programmatic deal with a publisher?

What Floodlight tag measures purchases and revenue on a website? What Floodlight tag measures purchases and revenue on a website? Action Revenue Transaction Counter Correct answer is: Transaction Explanation: Transaction: Track the number of sales made or the number of items purchased. You can also capture the total value of each sale. With a few extra […]

What are two key differentiators in functionality between labels and business data?

What is one way to control ad frequencies across multiple insertion orders?

What are two key differentiators in functionality between labels and business data? What are two key differentiators in functionality between labels and business data? Ability to report at the campaign level Ability to pivot metrics within Search Ads 360 Ability to attach a business calendar Ability to pause biddable items Correct answers are: Ability to […]

Which three frequencies can be scheduled for reports? (select three)

What step should be taken to track and secure a programmatic deal with a publisher?

Which three frequencies can be scheduled for reports? (select three) Which three frequencies can be scheduled for reports? (select three) Hourly Monthly Daily Weekly Correct answers are Monthly Daily Weekly Explanation: If you regularly download performance data for offline analysis or sharing, you can use Search Ads 360 to generate a report on a recurring schedule […]

Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

What does an “execution channel” represent in the Planning process?

Which attribute may be used to upload paid search offline conversions via the Campaign Manager API? Which attribute may be used to upload paid search offline conversions via the Campaign Manager API? Keyword Campaign ID GCLID Match Type Correct answer is: GCLID Explanation: Use Campaign Manager if you run Paid Search reports in Report Builder […]

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

What step should be taken to track and secure a programmatic deal with a publisher?

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager? When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager? Advertiser Campaign Placement Publisher Correct answer is: Advertiser Explanation: If the advertiser doesn’t exist in […]

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

What does an “execution channel” represent in the Planning process?

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three) Which three features can a call-tracking partner use to send data to Search Ads 360? (select three) Campaign Manager API Bulksheets Custom Variables Search Ads 360 API Correct answer is: Campaign Manager API Bulksheets Search Ads 360 API […]